F.I.R.E.by Renato Sodré

The new book by Renato Sodré

The leader you are looking for begins with the person you choose to become.

É Você e Você is a direct invitation to take responsibility: build discipline, embrace your purpose and develop people who are capable of creating a legacy.

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A book for leaders, managers, entrepreneurs and anyone ready to take charge of their own journey.

Two copies of É Você e Você by Renato Sodré

Why this book, now?

Companies need leaders. The market needs people prepared to develop themselves first.

Leadership development is now the leading people-management challenge for 2026. The scenario reinforces a central truth of the book: leadership does not begin with a title. It begins with discipline, awareness and the ability to lead yourself.

Read the report on the leadership challenge →
43.9% of organizations cite leadership development and training as their greatest challenge.
57.4% place leadership development among their people-management priorities for 2026.

É Você e Você

It is not about holding a position.
It is about becoming someone capable of sustaining a mission.

Discipline

Turn intention into practice and consistency into results, even when no one is watching.

Leadership

Influence through example, communicate clearly and prepare people to take on greater responsibility.

Purpose

Connect your decisions and work to a direction that matters to you and to the people beside you.

Legacy

Build something that remains in people, teams and organizations beyond immediate results.

É Você e Você on a work desk

A necessary conversation

“Before developing leaders, you must develop yourself.”

The book draws on Renato Sodré's experience leading companies, teams, training programs and development initiatives to challenge a familiar perspective: the most important form of leadership exists between who you are today and who you decide to become.

It is a book about practical choices — acting with consistency, developing people, navigating change and turning purpose into direction.

I want to read the book
Renato Sodré, author of É Você e Você

About the author

Practical experience in leadership, human development and transforming results.

Renato Sodré is a mentor, speaker, human-development specialist and creator of the F.I.R.E. Method — Intensive Training focused on Strategic Results. His career spans more than a decade of training leaders, managers, entrepreneurs and teams.

His work connects emotional intelligence, communication, people management and strategy. This experience, built through events, mentoring and corporate environments, inspired the ideas behind É Você e Você.

65K+people trained
10+countries reached
12 yearsof direct experience

Recognition and media presence

A career followed by media outlets with national reach.

Reports and articles on leadership, human development, positioning and Renato Sodré's professional work.

Jornal de BrasíliaA career in leadership and human developmentRead the article ↗ Cartão de Visita • R7Recognition as Entrepreneurship Personality of the YearRead the article ↗ Cenapop • UOLThe FIRE Method and the transformation of leaders and teamsRead the article ↗ Correio BraziliensePositioning, strategy and digital transformationRead the article ↗ Tô na Fama • iGHow to develop leadership that inspiresRead the article ↗ Cartão de Visita • R7Mentoring, professional growth and talent retentionRead the article ↗
É Você e Você book mockup

The next generation of leadership begins with you

What legacy are your choices building today?

Begin a book that offers no shortcuts but challenges you to make decisions about discipline, people, purpose and the mark you want to leave.

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